Yohance Lacour

I’m Yohance Lacour, Director at Urban Market Exchange — and a lifelong storyteller, creative thinker, and builder of culture. My journey has always centered around bridging the gap between vision and execution. Whether through words, strategy, or business, I believe in the power of stories to spark real change.

At UME, I help steer initiatives that support creators — not just in expressing their craft, but in turning that craft into a sustainable enterprise. I thrive in spaces where creativity meets commerce, where people can experiment boldly and build confidently.

I’m passionate about making sure our community has both the inspiration and infrastructure to succeed. For me, this work isn’t just business — it’s personal. It’s about rewriting narratives and reclaiming power through ownership, collaboration, and creation.